What Makes A Website Credible?
Almost anybody can create a website on the World Wide Web. The price is nowadays minimal.
Therefore, it is imperative for Web users to build up a vital eye to judge the credibility of a web site and Internet information in general.
Trying to find sources on the internet involves utilizing an internet search engine, a directory, or a mix of both. Because there’s a lot available information from websites, negative and positive, finding what you need isn’t easy and can be quite time intensive.
What Factors Will Get Your Site on the First Page on Search Engines?
So you have a ‘credible’ website. Now you need it to be visible so people can find your site. You can have the best site in the world, but if no-one sees it you are just taking up cyberspace.
Things are getting tough. Google and others keep tweaking their algorithms to attempt to blog spammers and SEO tricks. It’s a constant battle. However, there are some basic factors aside from a credible, compelling and well designed website:
1. Inbound, one-way links.
This is number one factor affecting how your site is listed. If dozens of other credible websites link to yours, search engines will know your site is credible.
2. Properly researched keywords.
If you are a mortgage broker – and all you do is to try to rank for “mortgage broker” you will end up on page 1,298 in Google. Competition is too high. The top sites spend thousands each month to keep their site visible. As a small business person you need to find key phrases that have searches, but with limited competition. Ranking for “mortgage broker in Grimsby, Ontario” will have a much better chance of ending up on the first page everything else being equal. But not too many people would use this term. The ones that do – are highly qualified.
The credibility of web sites is becoming an increasingly important area to understand. Competition is fierce and website vistors often make their buying decision in seconds. If a website doesn’t appear credible – they move on to the next site.
Though many search engines rank material based on their algorithm of what’s relevant, that does not mean the information is reliable. Clever website owners use tricks to rank in search engines. Here are a few things to look at to determine if a website is credible or not.
- Do you see any evidence that the author has some authority within the area about which they are supplying this information? Do you know the author’s qualifications and connections towards the subject?
- Can you determine what organization or institution the author is connected with? It is possible to connect to the sponsoring organization, a tel-number and/or address or e-mail contact? A hyperlink for an association doesn’t always imply that the business approved this content. Is there a physical presence indicated? (Real world business)
- Has the writer been published on the Internet on other sites? Or perhaps in hard copy? (If the author doesn’t have any, it doesn’t mean that he doesn’t have credible information). Just another flag.
- Any clues that the author is biased? For instance, is she selling or marketing an item? Prejudice isn’t always “bad,” however the connections ought to be obvious.
- Can you determine that the info is current? If you discover numerous links that don’t work, or old news items what does this say concerning the credibility of the website?
You can also tell a lot from the web site’s address – or URL. If you search for ‘golf clubs’ you will get thousands of listings. 90% of all clicks come from the first page of the search engines. If you take a look at the URL – and the term ‘golfclubs’ is in it chances are it’s a legit site. If it ends in .com, even better. If you see an URL like www.somewebsite/products/golfclubs it often means golf clubs are not the main product.
Credible Websites vs. Non-Credible Shopping Websites
How you can differentiate a credible website from fraudulent information isn’t a new problem, but sifting through the vast amount of websites is.
Creating a sense of security from the credibility of sources, depends on such clues as connection of the author towards the subject, audience, source of publication, and documentation of supporting evidence. You might want to check printed sources to verify the facts.
Many web sites can be very persuasive and instill an emotional feeling in you. Especially on sites that attempt to sell you something.
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